Sanjay Aggarwal has always been a small business owner, building his own recruitment company after graduating. However, this small business story is less about what Sanjay built for himself, and more about what he built for his family.
Sanjay grew up learning what it took to run a small business. For 35 years his parents owned a small gardening and hardware shop, which became a staple of their community. Ten years ago, Sanjay’s parent’s sold their shop and went into retirement. However, that didn't suit their ambitious personalities. Looking for something to occupy their time, Sanjay decided to set up a small spice business for his mother. “My mom is extremely talented, so I wanted to create a business around her skills,” said Sanjay. Sanjay’s mother is extremely talented in Indian cuisine, and began hand mixing her own spices to sell. The family began selling some of these products online and the business began to take off. A mixture of talent and passion has proven to be the perfect recipe, along with a personal connection with their customers. The online marketplace has opened up Spice Kitchen’s family business to the world.
“It is exciting to own the business because you never know what is going to happen tomorrow. I run the business with my parents and it is amazing to do that and have it bring us closer together. We are sharing in the excitement of the business and surprise each other with what we can accomplish.”